Millennial Events specialises in creating, staging, promoting, consulting, producing and syndicating events across Asia; with a focus on action sports events.
Our professional and knowledgeable team, with more than 50 years of combined experience, work closely with brands to utilise premier sporting events as platforms to address specific sponsorship and marketing objectives.
Our events create brand content that moves beyond the traditional (and less appreciated) model of advertising, and provide unparalleled experiential touchpoints for clients to connect with their consumers.
Founder & CEO
Hass has over 25 years of experience working in international sports marketing agencies such as IMG, SPORTFIVE and Lagardere Sports (formerly WSG). His areas of specialty include sponsorship and marketing consultancy, sports television programming/production/distribution and new business development across Asia, UK and USA.
Bringing together international brands with leading sports properties from club and national team football in Europe, through to International Basketball Federation’s World & Asian Championships and Golf, tennis and mass participation events, Hass has been instrumental in helping major brands realise the value of investing in sports beyond traditional advertising; and in the process opening up the sports industry particularly across Asia with the continent’s growing appetite for all things sport in the past few decades.
Together with his team of event professionals, the Millennial team’s portfolio of event experience includes the Kia World Extreme Games in Shanghai, Tiger Street Football and Achilles Formula Drift across major cities in Asia, Standard Chartered Singapore Marathon, IRB Rugby Sevens and Singapore International Triathlon to name a few.
What We Do
We, at Millennial Events, live and breathe sports. And we love what we do! This is what motivates us to share our passion and expertise, and help brands convey their message to consumers through innovation, inspiration and authenticity.